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Forge by AIdeology · persona 03 · marketplace operator

A marketplace of agents. Your brand on the front of it.

Your customers buying and running agents on a platform you control — your brand, your billing, your region.

  • Your brand
  • Your billing
  • Your region
  • Your customer

Telcos · sovereign clouds · distributors · system integrators

The product

What your customers see

Not our website — yours. A storefront where your customers browse, buy, self-configure and install agents, and pay you for them.

agents.your-brand.example
Your logo

Agent marketplace

Search agents…
Published by you

Invoice validation agent

Validates, matches and posts supplier invoices.

Subscription
Third-party ISV

Voice concierge agent

Answers, routes and resolves inbound calls.

Per-use
Published by you

Contract renewals agent

Tracks expiries, drafts renewals, queues approvals.

Subscription

Checkout · self-service billing · runs under your brand

  • Your storefront

    Your name, your domain, your catalogue. Forge is the machinery underneath, not the brand on top.

  • Third parties publish alongside you

    ISVs onboard through the same Publisher Portal path — an ecosystem, not a one-vendor catalogue.

  • Self-service billing

    Customers subscribe and pay without a sales call — subscription or consumption, through you.

  • Your customer, end to end

    Every install, renewal and expansion belongs to you — you are the name on the invoice.

Illustrative storefront with synthetic listings — agent names, publishers and pricing models are examples, not customer data.

The position

Your customers are buying agents — just not from you.

The demand is already in your market, and today it flows to hyperscalers who own the storefront, the billing and the customer relationship. What you own is exactly what they cannot offer: the region, the trust, and the data-residency requirement your customers cannot negotiate away.

Forge gives you the platform to convert that position into a product line — a marketplace in your own brand, running on infrastructure in your region and under your control.

  1. 01

    You own the storefront.The marketplace carries your brand, your catalogue, your terms.

  2. 02

    You own the billing.Self-service subscription and consumption billing run through you, not through us and not through a hyperscaler.

  3. 03

    You own the customer relationship.Every install, renewal and expansion is yours — Forge is the platform underneath, not the name on the invoice.

The package

The full suite, plus the operator layer

The full suite, plus the operator layer: your storefront, your billing, your compute, your publishers.

  • The full Forge suite

    All six products — Agents Designer, SDD Framework, Computing Control, Workspace, Publisher Portal, Marketplace.

  • Public marketplace in your own brand

    Your customers browse, buy, self-configure and install under your name — not ours.

  • Self-service billing

    Customers onboard and pay without a sales call in the loop.

  • Shared compute pools

    Multitenant GPU economics across your customer base.

  • Third-party publisher onboarding

    ISVs and partners publish alongside you — an ecosystem, not a catalogue of one vendor.

  • Forge AI Infrastructure

    Deployed in your region and under your control.

The supply side

How agents reach your storefront

Publishing generates the three artifacts that let any agent — yours, ours or a third party's — be listed, sold and installed on demand.

Publisher Portal

A finished agent is published, generating its three artifacts.

Marketplace

Browse, buy and self-configure — with self-service billing.

Workspace

The end user installs it and operates it like any other agent.

The three artifacts every published agent produces

Agent card
What the storefront shows: description, capability, pricing.
Instantiation rules
How a new instance is assembled per contract, and where it lands.
App items
The agent-specific screens shown on the operations dashboard.

The agent is built once. Every additional brand, unit or customer is an install, not a project.

The first meeting

What an operator's board will ask

Why not build this ourselves?

Build-it-yourself gets you there eventually; Forge is the same destination without the two years. You still own and operate the result — the platform runs in your region, under your control.

Who owns the customer?

You do. Storefront, billing and the customer relationship carry your brand end to end. That is the design of the operator package, not a concession.

How do third-party publishers fit?

Every published agent produces the same three artifacts — agent card, instantiation rules, app items — so third-party agents onboard through the same Publisher Portal path as ours.

Proof

In delivery, not on a roadmap

In delivery today with a Tier-1 UAE telecoms group — detail available under NDA.

Forge runs the agentic programme of a technology group of 170+ companies across 70 countries — AIdeology's own parent.

The storefront is the easy part. The operating platform is the moat.

Start with a prototype workshop: one agent, one customer segment, and the operator model mapped to your market.

Book a prototype workshop