After career spanning three decades in international sales and management at Hewlett-Packard Co. and AWS, with leadership roles across regions creating a multicultural background and technical expertise, in 2021, I embarked on an exhilarating journey by founding and launching AIdeology. [AIdeology.ai](http://aideology.ai/) has now obtained NVIDIA´s Elite certifications for AI DGX, Networking and Services as we continue establishing a strong operation with the most innovative customers in the Middle East. We have also signed agreements with other key AI ecosystem stakeholders to provide and e2e solution. Join us to explore the forefront of accelerated computing solutions as we continue looking into building long-lasting partner and customer relationships!

​I have been the General Manager at Azken Muga for the past 25 years, pioneering computing and visualization solutions. Having collaborated with NVIDIA as elite vendor for 18 years we have an established installed base of customers using Compute, Virtualization, and Professional Visualization solutions in Iberia, Europe, Latin America, and Northern Africa. Joining AIdeology.ai as co-founder allowed me to continue my passion for customers and technology extending to the Middle East and Africa my venture investment.

With a strong academic foundation from Williams College, where I double majored in Mathematics and Computer Science, I bring a unique blend of analytical rigor and technical creativity to my role at AIdeology. My background in mathematical modeling and computational theory has equipped me with a deep understanding of complex systems and innovative problem-solving approaches. At AIdeology, I am passionate about leveraging this expertise to drive the development of advanced AI and high-performance computing solutions, collaborating with a team of forward-thinking professionals to shape the future of technology and meet the evolving demands of modern industries.

Since college – where I obtained Telecommunications Engineer & MBA degrees – I've been fascinated with the impact of emerging technologies. Spending my initial professional years working in Europe and Latin America helped shape my multi-cultural background; the decision to join AIdeology.ai as the first employee has helped meet the Middle East and be part of the AI revolution in this region. In my current role as AIdeology.ai Business Developer Lead, I help our customers align their business objectives with NVIDIA and its partners´ accelerated computing solutions. Working on HPC AI cloud solutions by implementing complex HW and SW infrastructure to run the latest LLM algorithms, or deploying the first Digital Twin solutions is challenging and exciting.

I am a Telecommunications Engineer with a profound passion for Artificial Intelligence (AI), Cybersecurity and Technology. My career journey has been a blend of engineering expertise and enthusiasm for technological advancements, leading me to my current role as the Pre-Sales and Services Engineer at AIdeology, which is recognized as one of NVIDIA's elite certified solutions providers, specializing in state-of-the-art AI and high-performance computing (HPC) systems, along with a range of contemporary solutions designed to meet the evolving demands of modern industries. Over the years, I have continually sought to expand my knowledge and stay abreast of the latest technological advancements, understanding that the fields of AI and Cybersecurity are dynamic and ever-evolving. At AIdeology, I work closely with clients to understand their unique needs and challenges, leveraging my technical expertise to design and propose solutions that harness the power of AI and HPC. This involves conducting detailed needs assessments, crafting tailored solutions, and presenting these solutions to stakeholders in a compelling and comprehensible manner.

Having pursued a rigorous academic journey in Computer Science & Artificial Intelligence at University of Nottingham, helped me continue my coding learning. Working with C, Python, and Java languages on Machine Learning, Natural Language Processing, or Human-AI interaction programs, is shaping my awareness of the dynamic AI landscape. My year of AIdeology.ai continuous to increase my knowledge of metaverse and AR/VR experiences, web/software development, or complex AI cluster infrastructure deployment while I support customers and partners in key technology events in the Middle East and Africa. To work in an AI startup with the most advanced AI innovators in our regions is never boring!

Besides my Informatics Engineering studies and professional volleyball past, I have been passionate about Digital Marketing and content creation. My curiosity pushes me to seek for new challenges and opportunities, collaborating and connecting with like-minded professionals to engage in meaningful knowledge exchange. Joining AIdeology.ai and getting NVIDIA certifications on AI Cloud, DGX solutions or the Omniverse Platform is the right step forward to learn about the AI revolution. Supporting the company´s initial marketing efforts allows me to enjoy events like Gitex in Dubai and Marrakesh, or Leap in Riyadh producing life demonstrations of Digital Twins or accelerate compute DGX solutions with key partners like Lenovo. Follow our LinkedIn page to learn about our most recent news and announcements.