After career spanning three decades in international sales and management at Hewlett-Packard Co. and AWS, with leadership roles across regions creating a multicultural background and technical expertise, in 2021, I embarked on an exhilarating journey by founding and launching AIdeology. [AIdeology.ai](http://aideology.ai/) has now obtained NVIDIA´s Elite certifications for AI DGX, Networking and Services as we continue establishing a strong operation with the most innovative customers in the Middle East. We have also signed agreements with other key AI ecosystem stakeholders to provide and e2e solution. Join us to explore the forefront of accelerated computing solutions as we continue looking into building long-lasting partner and customer relationships!

​I have been the General Manager at Azken Muga for the past 25 years, pioneering computing and visualization solutions. Having collaborated with NVIDIA as elite vendor for 18 years we have an established installed base of customers using Compute, Virtualization, and Professional Visualization solutions in Iberia, Europe, Latin America, and Northern Africa. Joining AIdeology.ai as co-founder allowed me to continue my passion for customers and technology extending to the Middle East and Africa my venture investment.

Graduating with Honors in Mathematics from NYU Abu Dhabi, I've come to recognize the vast opportunities for technological innovation in the Middle East. My entrepreneurial spirit and unceasing curiosity lead me to foster innovation throughout my career journey, which has spanned from the governmental intelligence sector to founding and growing startups. As the Chief Technology Officer at AIdeology, I am dedicated to guiding our company's technical strategy, ensuring we are at the cutting edge of the rapidly evolving technology landscape in the Gulf region. I serve as the primary technical liaison, actively enhancing AIdeology’s relationships within the AI ecosystem. My efforts are focused on fostering partnerships that strengthen our product offerings and solidify our position in the market.

Since college – where I obtained Telecommunications Engineer & MBA degrees – I've been fascinated with the impact of emerging technologies. Spending my initial professional years working in Europe and Latin America helped shape my multi-cultural background; the decision to join AIdeology.ai as the first employee has helped meet the Middle East and be part of the AI revolution in this region. In my current role as AIdeology.ai Business Developer Lead, I help our customers align their business objectives with NVIDIA and its partners´ accelerated computing solutions. Working on HPC AI cloud solutions by implementing complex HW and SW infrastructure to run the latest LLM algorithms, or deploying the first Digital Twin solutions is challenging and exciting.

For the past few years, I have been working in the deployment of advance infrastructure of customers in the Media and Entertainment business. The deployment of complex networks, compute and storage solutions in new and existing Data Centers helped created my understanding – and passion – for supporting the design, deployment, and operation of innovative IT solutions. In AIdeology.ai I am responsible for the technical presales and delivery activities. We design and implement the latest NVIDIA solutions including DGX A100/H100 SuperPOD clusters, Mellanox InfiniBand solutions or key storage implementations from partners like DDN, VAST Data or NetApp. Been at the forefront of AI Infrastructure implementations is fuelling my passion for technology.

Having pursued a rigorous academic journey in Computer Science & Artificial Intelligence at University of Nottingham, helped me continue my coding learning. Working with C, Python, and Java languages on Machine Learning, Natural Language Processing, or Human-AI interaction programs, is shaping me awareness of the dynamic AI landscape. My year of AIdeology.ai continuous to increase my knowledge of metaverse and AR/VR experiences, web/software development, or complex AI cluster infrastructure deployment while I support customers and partners in key technology events in the Middle East and Africa. To work in an AI startup with the most advanced AI innovators in our regions is never boring!

Besides my Informatics Engineering studies and professional volleyball past, I have been passionate about Digital Marketing and content creation. My curiosity pushes me to seek for new challenges and opportunities, collaborating and connecting with like-minded professionals to engage in meaningful knowledge exchange. Joining AIdeology.ai and getting NVIDIA certifications on AI Cloud, DGX solutions or the Omniverse Platform is the right step forward to learn about the AI revolution. Supporting the company´s initial marketing efforts allows me to enjoy events like Gitex in Dubai and Marrakesh, or Leap in Riyadh producing life demonstrations of Digital Twins or accelerate compute DGX solutions with key partners like Lenovo. Follow our LinkedIn page to learn about our most recent news and announcements.